Article of the: 23 March 2026
In the last six years, Farra di Soligo has recorded an extraordinary growth in tourism: from 12,597 presences in 2019 it rose to 23,950 in 2025, with an increase of 90%.
The majority of visitors are foreign (72.33%), with Austria, Germany and the United States among the main countries of origin.
Food and wine experiences play an important role in this growth: the area of the Prosecco Hills of Conegliano and Valdobbiadene, a UNESCO World Heritage Site, attracts tourists not only for the landscapes but also for the possibility of tasting excellent wines.
Among the most popular is Suttowine Col San Martino, which offers cellar visits and guided tastings, combining the tradition of viticulture with unique sensory experiences.
To further enhance the area, the Municipality has launched the DiscoverFarra.it portal, a complete digital tool for discovering wineries, restaurants, accommodation, events and sporting activities.
The objective is to extend the average stay of visitors and make food and wine tourism a complete experience, where landscape, culture and wine interact with each other.
The presentation of the site took place at the Santo Stefano Auditorium with the participation of the deputy mayor Silvia Spadetto and local experts.
The portal represents a starting point for building a solid tourist network capable of enhancing the excellence of Farra di Soligo, from the hills to the cellars. Source: TrevisoToday
